Seven Steps to Online Failure

Seven Steps To Online Failure

Seven steps to Online Failure - I simply could not believe it - it was the blind leading the blind.

I read an article in June 2007 and the following steps were recommended in starting a online small business:

If you want to fail do the following in order.

Check for an available domain name.
Register your trading name.
Determine your payment method.
Design your site.
Find a host.
Promote your site.
Maintain your site.

Ok you say that sounds reasonable and it does until you have tried it that way (I did) and failed miserably.

The reason it fails is that it's all upside down (and I only know this as I had a site that was built this way and got 1 or 2 visitors per day and I now have a site that has 900 visitors per day and it was not built this way).

Traffic

The key to building an online business is traffic i.e. making sure that you get visitors but if you are not aware of how the internet works you could be setting yourself up for failure - following those above seven steps.

There are two ways of getting traffic

1. Pay for it.
2. SEO it.

Adwords

You can pay for traffic using Adwords every click on your advert means you pay out money (and you can easily burn a hole in your pocket) You don't really want to pay for it since as soon as you stop paying you get no more traffic. No traffic = No business.

SEO

Search engine optimization - you optimize a page so that the search engine find it and understand it and list it for free. I use SEO on my 900 visitor per day site (I have not paid any money for traffic at all)...

...But I don't know the first thing about SEO

I'll say that again "I don't know the first thing about SEO"

I used a tool that lets me concentrate on my business and I don't need to know a thing about SEO as it does it all for me.

Here's what Margaret from theme-party-palace.com says

Analyze It! analyzes my pages to make sure that they will rank well in the search engines. It tells me if I forgot to put a keyword into the page or if there are too many or two little. A page that passes analyzer will stand a better chance of being found by the search engines and I don't need to understand complex SEO (Search Engine Optimization) techniques.

The original seven step list is wrong because you must put SEO first and to do that you must choose a niche subject first.

The real list is:

1. Choose a niche
2. Make sure there are enough people searching for it
3. Make sure you can make money out of it.
4. Choose a domain name (that has the niche subject in it)
5. Build quality content so that people love your site.
6. Promote your site (directory submission and article submission)
7. Monetize your site.

Notice how the successful method puts your need to make money last and focuses on the needs of the visitor.

Notice also that the method does not depend on the subject - it works for any subject you can think of.

Learn more about this process.

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